News: Press Release

FOR IMMEDIATE RELEASE
August 27, 2007
Contact: Kim Ruby, 831.423.8755, kim@girls4sport.com or
Ranee Ruble, 541.335.9949, ranee@girls4sport.com

Girls4Sport's 2008 collection of kids' sun-protective swimwear debuts at Magic Marketplace

LAS VEGAS [August 27, 2007]--Girls4Sport's super-cute line of children's swimwear is sun-protection little girls want to wear. The new 2008 collection--which debuts today at the Magic Marketplace in Las Vegas--features an expanded selection of colors and fun flower prints in princess pinks, luscious limes, lemon yellows, and candy apple reds.

Girls4Sport's 2008 collection includes long sleeve, cap sleeve, and halter-style swim tops that can be paired with a variety of bottoms including brand new coordinating swim skirts and board shorts. The new swim skirts feature built-in bikini bottoms for modesty and a drawstring tie for extra staying power. The new board shorts come in two lengths and feature a Velcro-free, lace-tie closure to prevent snags. Also new this year, Girls4Sport has added a chest liner to all youth-sized tops to provide an additional layer of modesty for developing girls.

The comfy swimwear and board short fabrics are rated at the maximum UPF of 50+ and block at least 98% of UVA and UVB rays. The cap sleeve swim top protects girls' backs, chests, and shoulders from the sun's harmful rays, while the long sleeve style also protects girls' arms.

"Protecting kids from the sun can be a challenge," said Kim Ruby, president of Girls4Sport and the mother of a three-year-old daughter. "We wanted to provide parents with cute but practical options for sun protection that would also appeal to a girl's sense of style."

In addition to the swimwear, the children's line includes t-shirts, zip hoodies, fleece pants and hats. Toddlers' sizes range from 2T to 4T, and youth sizes range from S (6-8) to L (14-16). The products will be available in stores and online at shop.girls4sport.com beginning in spring 2008.