News + Events: Articles

By Claudia Figueroa, Manufacturing Editor
California Apparel News

Girls4Sport, a girls' surfwear and surf accessory line based in Santa Cruz, Calif., is hoping to build some cachet among female surfers with its unique rash-guard designs for women.

The company, which was founded last year by Gary Macbeth and avid surf fans Kim Ruby and Leanne Riem, offers a broad selection of surfwear for women.

Ruby, the president of the company, said the line strives to provide female surfers with a durable selection of extreme surfwear.

The line, which bowed last year at Action Girl Sports trade show in Long Beach, Calif. has unique features such as built-in shelf bras and coordinating bottoms. Halter cuts and midriff-baring sleeveless tops can be paired with boy briefs, board shorts and bikini bottoms. The line's fabrication, which is made with nylon/spandex, comes in brightly colored swirl patterns. The line is sold as separates.

Girls4Sport is counting on crossover appeal in other sports segments--such as water skiing, scuba diving and triathlons--to launch the company into the six figure range.

Buyers include Becker Surf stores, Surf Country in Santa Barbara, and Rockers in Venice Beach.