News + Events: Articles
By Mary Awosika
Hot Buys: Functional, fashionable
Functional swimwear is almost a thing
of the past, but Kim Ruby plans to fill the void. She wants
her clothing line Girls4Sport to combine function with fashion
for girls and women who play water sports. She's tired of
wearing streamlined versions of men's attire.
"We're keeping it functional to
sport and it'll have a fashion flair," said Ruby, a long
board amateur surfer.
In Girls4Sport, Ruby has set to design
clothing for all water sports, including surfing, rowing,
and wakeboarding. Clothing for dry land sports such as soccer
and cycling will also be available. The company's competition
will be well-known companies like Roxy, the women's clothing
line from Quicksilver.
"Roxy tends to target the junior
marked and does more fashion-oriented things," said Ruby.
"We target the girl's and women's market. Our sizing
goes from extra small to double XL."
So far the clothing line offers the basic
necessities for girls and women who stay waterlogged. Among
the options will be board shorts, long-sleeved shirts and
tank tops. Girls4Sport's main focus is to create clothing
from beginning to end with the female body in mind, and use
materials that are more conducive to the female physique while
For example, the Rash Guard, a long-sleeved
shirt worn to protect the body from getting rubbed raw by
a surfboard, is made with a built-in shelf bra. Currently,
the Rash Guards are made from a 80% Nylon and 20% Spandex,
and offered as a matching set with bikini bottoms. A matching
headband protects ears from the harsh wind and keeps the hair
out of a surfer's face.
Most of the swimwear is made with the
Nylon/Spandex combination. Some items are made of neoprene,
a rubbery material that insulates the body and traps head
like a wet suit. Surfers have already tested the clothing.
"When I was in Florida, I wore a
neoprene vest," said Ruby, who lives in Santa Cruz, Calif..
It doesn't matter who warm it is, if it's windy and you're
wet you'll get cold.
Girls4Sport will be sold in select boutiques
such as Beach House Swimwear. For more information call 831-464-1862
or check the Web site at shop.girls4sport.com .